Category Description

Explanatory or educational video promoting a product or service

Project Description

Hello Motionographer friends,
We are glad to present to you a beautiful infographic 2D animation we did for the initiative Mobility Credits from Coventry – Uk.
They were looking for a fun way to make it easier to introduce the credits, and John was the perfect character to represent it. For the art, we choose a very limited color palette and some hints of collage to make it more friendly to the general public.
The camera has a constant movement that we think it’s very important for the storytelling. Animation-wise, we used a 2D and motion mixed and gave all the love to the final composition to achieve the texture we were looking for.

Hope you enjoy it!
Salute!

Credits

Clubcamping
Creative direction: Mariano Fernández Russo
Executive Production: Ana Sieglitz and Juliana Millán
Production: Caro Cantero
Animatic: Mariano Fernández Russo
Art Direction: Fernando La Mattina
Art: Flor Tasso, Pablo Cuello, Juan Barabani, Juliana Chiapello, Mariano Aponte, Juana de Marco
Animation Direction: Mariano Fernández Russo, Maricel Piazza
2D and Motion animation: Maricel Piazza, Pablo Cuello, Emmanuel Zampalo, Katherine Pryor, Micaela Gabot, Vicente Ziegler, Fernando La Mattina, Beló Qu, Emilia Abot
Clean up: Alan Mohamed, Sofía Díaz
Compositing: Mariano Fernández Russo
Music/Mix: Facundo Capece
Sound Design: Felipe Barandalla
Agency: Koala