As part of a social media campaign for the launch of “Miracle Workers: Dark Ages”, tbs asked us to produce a series of illustrated animations that would accompany their existing interview footage of Daniel Radcliffe. In these spots, Radcliffe walks the audience through facts and folklore from the Dark Ages. Our first challenge was making sure that the illustrations we created felt seamless when combined with the existing interview footage. We needed the art direction to be reflective of the time period, and the animation had to convey more of an edgy, storybook vibe, rather than being modern and fluid. Due to the dark nature of the storylines, we also wanted to create subtle bits of comedy throughout each spot.
A system of motion graphic elements intended to brand and/or present information within a television or streaming show.