Category Description

Explanatory or educational video promoting a product or service.

Project Description

For each Olympic Games, NBC Sports creates a series of engaging edits called Relatable Awe. This series aims to make the extraordinary achievements of Olympic athletes more accessible by breaking down their incredible performances into easy-to-understand metrics.

This particular piece is especially powerful because it highlights an extraordinary female athlete. The goal was to compare her to world-famous and highly acclaimed male athletes—showing how she is even more impressive than Usain Bolt or Michael Phelps, for example.

As this was part of the Paris 2024 Olympic Games coverage, NBC Sports aimed for a mixed-media style, incorporating board game-inspired infographics to make the video more engaging. The script and voiceover, delivered by American Olympic champion Rowdy Gaines, with humour and playfulness, and the animation was designed to match that energy.

Credits

Client: NBC Sports
Design and Animation: Lucas Mariano
Voice Over: Rowdy Gaines
Producer: Cara Fitzsimmons
Creative Director: David Barton