Federico Masini

Founder. Maker. Forever curious.

Since 2008, working at the intersection of animation, storytelling, and technology—always chasing what’s next.

Passionate (borderline obsessed) with characters. Not just how they move, but how they connect. I believe animation has the power to shape emotion, culture, and business—and that we’ve only scratched the surface of what it can do when mixed with new technologies and innovation.

Pickbrain, Mascot of the Future®, and AI-VATARS were born from that belief. Each one built around the same mindset: use creativity and tech to solve real problems—and do it with craft.

Still learning. Still making. Still all in.

Music, cooking and Real Madrid are also essential parts of his cosmos.