Category Description

Explanatory or educational video promoting a product or service.

Project Description

In collaboration with the great team of Ogilvy Greece, Mellow Studio crafted this colorful and dynamic video to tell the compelling story behind our favorite Three Cents brand. From their early years behind their base bar Dos Agaves, in a DIY production style to exporting their products to multiple countries.

Using vibrant colors, moody and strong storytelling, cel animation, immersive lighting and toon shaded 3d elements Mellow Studio brought into life the real story of Three Cents.

Their goal was to create an engaging, street style and mood striking piece that tells the brand’s story while highlighting Three Cents high quality mixers.

Credits

Agency: Ogilvy Greece
Creative Director: Gianna Katopodi
Associate Creative Director: Vicky Kalafati
Associate Creative Director: Giannis Sfetsos
Art Director: Sotiris Kizilos
Copywriter: Athina Stillou
Producer: Christina Louisa Mavroudi
Business Unit Director: Matina Trigkidou
Senior Account Manager: Nantia Antonelaki
Production / Direction: Mellow Studio
Creative Direction: Constantinos Kilaris, Giannis Andritsopoulos
Art Direction / Storyboard : Ioanna Glykou
Animatic: Anthi Vergini
Design / Illustration: Ioanna Glykou, Bitasi Santos, Anna Yashina, Till Noon
3D Modeling / Texturing / Animation: Giannis Andritsopoulos
Cel Animation: Anthi Vergini, Krisi Zhupali, Peter Hagis, Konstantina Tsigka, Facundo Lopez
2D Animation: Konstantina Tsigka, Giorgos Filaxtos
Compositing: Constantinos Kilaris
Sound Design: Giannis Andritsopoulos
Voice Over: John Nene