Winner / Interactive > VR/AR

Dreams of Dalí / Goodby Silverstein & Partners

Category Description

Motion design for a virtual reality or augmented reality experience

Project Description

The Dalí Museum in St. Petersburg, Florida, boasts the second-largest collection of Salvador Dalí’s work, but it still lacks national appeal: its visitors mostly come from Florida. So the museum asked us to generate national awareness of its newest exhibition, Disney and Dalí: Architects of the Imagination, and attract a broader range of visitors by reaching out to a national audience and to art lovers around the world. At the same time, the work had to continue to elevate the institution’s profile as an innovator in the art world and get younger audiences interested in the work of Salvador Dalí.

So we created Dreams of Dalí, an interactive experience that takes viewers inside the surrealist master’s mind. It leads viewers into one of Dali’s earlier paintings, The Archeological Reminiscence of Millet’s “Angelus.” For the first time, people can see a painting the way the painter himself saw it in his mind before the very first brush stroke. It lives as a virtual reality experience at the museum, allowing viewers to move freely in an immersive environment and watch a five-minute 360-degree interactive video. Both the VR experience and the 360-degree interactive video allow viewers to explore the wonders of Dalí’s imagination, hear the artist’s thoughts, find some of the famous creations that would come later in his career and, in the process, learn more about the life and work of the surrealist master. Above all, Dreams of Dalí is a new and more engaged way to look at art.


Executive Director, The Dalí Museum: Hank Hine
Director of Marketing, The Dalí Museum: Kathy Greif
Assistant Curator, The Dalí Museum: Dirk Armstrong
Executive Creative Director, Partner: Jeff Goodby
Creative Directors: Adam Reeves, Roger Baran, Sam Luchini, Mike Landry
Art Director: Sam Luchini
Copywriter: Roger Baran
Executive Producer: PJ Koll
Producer: Nathan Shipley
Director: Sam Luchini, Nathan Shipley, Roger Baran
Lead Unity Developer,
Technical Director: Nathan Shipley
Unity Developer, Technical Advisor: Andrew Nelson
Modeling: Chris Carmichael, Gerald Hardin
Animation: Chris Carmichael, Nathan Shipley
Texturing: Chris Carmichael, Gerald Hardin, Andrew Nelson
Digital Artist: Chad Ford, Brady Lowry, Steph Sanchez
Sound Design: Dave Baker, Ski Team
Mixing: Dave Baker
Music: Dave Baker, Ski Team
Editor: David Sullivan
Additional Unity Development: Taylor Hocutt, Chris Carmichael
Additional Modeling: Jerome Hartman
Voice Actor: Bryan Galera
Photography: Claude Shade, Quinn Gravier
Digital Retouching: Jessica Gibson
Interactive Producer: Severin Sauliere, Margaret Brett-Kearns
Web and Mobile Development: Mike Kellogg, Andre Cardozo
Music and Sound Design: Donny Dykowsky & Josh Peck: The Ski Team
Account Services:
Account Manager: Katie Lancaster
Assistant Account Manager: Levi Russell